Coverage Category

Term Life Insurance

Straightforward, budget-friendly protection for a set number of years.

What it is

Term life provides a death benefit for a fixed period — typically 10-40 years. It's usually the most affordable way to put a large amount of protection in place while income needs are highest: raising kids, paying off a mortgage, or covering a business loan.

Who it's for

Families who need maximum coverage at the lowest cost during specific income-earning years.

How premiums work

Level premiums for the length of the term for qualified applicants.

Common riders

Living benefits — use your policy while you are still alive. Waiver of premium — keep your coverage if disability prevents you from working. Plus additional qualifying riders.

Talking point

Get the best bang for your buck. Term policies offer the most amount of coverage for the least amount of premium.

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